Competitive intelligence platforms monitor everything and hope reps read it. Most don’t. Marnie works the other way round: a rep asks about a specific deal in Slack and gets a verified, deal-specific answer. It answers product, pricing, customer-story and objection questions too.
At a glance
How Marnie and Crayon compare for a sales team.
The rep’s question about a specific deal
A feed of competitor news, website changes and updates
A battle card built for the competitor in their deal and that buyer, with every claim checked against your sources. The deal-specific answer reps actually use.
Generic battle cards about each competitor, the same for every deal and every buyer
Competitors, product, pricing, customer stories, objections
Competitive intel
Every claim shows its source and date, and whether reps can repeat it to a prospect
Reps sort through intel and decide what to use
AI-first, around the rep’s question
A monitoring and content platform, with AI added on
Add to Slack, connect a Drive folder, start a free trial
Demo, contract and onboarding before reps see anything
Self-serve monthly plan, from $299 a month
Pricing by quote. Median contract about $30,000/year (Vendr, 2026)
When to choose Marnie
Choose Marnie if you want reps to actually use competitive intel. Reps don’t read feeds or browse battle card libraries. They ask a question when a deal is on the line. Marnie answers that question for that account, from sources you approved, with a source and date on every claim. One tool covers the battle card, the pricing question, the customer reference and the objection, which is why it pays back faster than a platform reps never open.
When Crayon may fit better
If your goal is to track every change a competitor makes, rather than help reps win specific deals, a monitoring platform is built for that job. Plan for the analyst time it takes to filter the feed into something reps will use. If win-loss analysis is the priority, you don’t need a CI platform for that either: specialist win-loss firms and interview services run programs on their own, alongside Marnie or any other tool. Marnie tracks deal outcomes and the questions it couldn’t answer, so you can see where the field is struggling between win-loss reviews.
Frequently asked questions
Crayon answers questions in Slack too. What’s different?
Where the answer comes from. A monitoring platform answers from a general feed and library. Marnie builds the answer for the deal in front of the rep, checks every claim against approved sources, and labels what’s safe to say to a prospect. It also answers product, pricing and customer questions, which a CI tool doesn’t cover.
Doesn’t continuous monitoring keep us more current?
It keeps you busier. Most of what a feed surfaces never touches a live deal. Marnie stays current where it matters: when you update a source, every new answer uses it. Questions Marnie can’t answer land in your gap list, so you know exactly what to research next.
Can we bring our existing battle cards?
Yes. Drop them into your connected Google Drive folder or send them to Marnie in Slack.
See what your reps actually ask.
Try Marnie free for 30 days. Connect your content and get answers to reps in Slack.
Crayon information is based on Crayon’s website and publicly reported buyer data as of October 2026. Crayon is a trademark of its owner.